Happy Hour: the meeting place for creative people who get the beverage world moving

Welcome to our Happy Hour, the place where design meets drink.

We regularly take a behind-the-scenes look at the brands that are reinventing the world of beverages.

Here you can discover how a label can sway a purchasing decision, We explore the fascinating intersection between creativity and business, where good design doesn't just look good: it sells, tells a story, differentiates. We explore the fascinating intersection between creativity and business, where good design doesn't just look good: it sells, it tells a story, it differentiates.

Our mission? Give you the keys to understanding what really makes the difference in beverage branding. Whether you're launching your own craft beer, developing a premium spirit or looking to reposition your brand, our analyses decipher the industry's winning strategies.

In Happy Hour you'll find exclusive case studies, From village microbreweries that have conquered Parisian cellars to French gin exporting to Asia, we tell the stories that inspire and the strategies that perform. From the village microbrewery that conquered Parisian cellars to the French gin that exports to Asia, we tell the stories that inspire and the strategies that perform.

Because in the beverage industry, design isn't a luxury: it's your competitive weapon.

So make yourself comfortable, pour yourself your favorite beverage, and take a behind-the-scenes look at an industry where every detail counts. Welcome to our table, where every conversation may well transform your vision of liquid branding.

Cheers! 🥂