Small independent breweries are booming, and this is giving new life to beer labels and packaging. A new brasserie are opening every two days in France, and by the end of 2016, the number had surpassed 1,000.
Create the design of one drink can per day in the year 2020
To mark its 10th anniversary, Studio Blackthorns has set itself a major challenge for 2020! Innovate and design 366 cans beers, soft drinks, spirits, alcoholic beverages and alcohol-free However, this ambitious project, entitled «366 Cans Challenge», has 2 objectives.
The first is to maintain constant creativity in order to be strong in new graphic proposals and technologies. The second objective is to position Studio Blackthorns as one of France's leading agencies in the field. packaging design and beverage market spirits and brewing industry. Without further ado, here are a few examples of the work carried out by packaging concepts by Studio Blackthorns. Some have already won awards, such as the’happoshu japanese Ikigai.
Website and publications
- 366canschallenge.com
- 366 Cans Challenge To Send Off 2020 - The Dieline
- One Packging Designer, 366 Can Designs in a Year – Packaging design Digest
- A can a day - The CanMaker
- 366 Cans of Beer on the wall - BrandNew / UnderConsideration
- Let's raise a tasty toast - Graphis Blog
- AI-Created Canned Packaging - Trendhunter.com
- Complete project - Behance
I discovered Ludovic and the Blackthorns studio when I was simply looking to make some beautiful cans for an innovative beverage product. I was blown away by his work on the 366 cans challenge and the rigor he imposed on himself.
Benjamin Furlan, Director of Tastevin
Beer cans
Some aluminium beer can designs (Pale ale, IPA, XPA, Stout, Lager, ...)
Soft drink cans
Here, a few designs for cans of probiotic and alcohol-free drinks.
Hard Seltzer cans
A few examples of Hard Seltzer (an alcoholic sparkling water particularly popular in the United States).
Coffee & tea cans
A few examples of coffee and tea cans (particularly popular in the United States, Australia and Japan).
Cannabis drink cans
Wine cans
A few wine can creations (more and more common in English-speaking countries, slowly coming to France).
It generated some business, but also trust, which is the most important factor for a brand strategist. When people see your deep passion for something, they are more likely to trust you and your business.
Ludovic Mornand, Founder of STudio Blackthorns
Read the full interview on Packaging Digest
Related articles
The brewing sector has been booming in recent years. In this context, it can be difficult to find one's place in a market that is becoming increasingly saturated. It's no longer enough to have a quality product, colorful, original packaging or an active social network to attract consumers' attention.