Artificial intelligence: prospects and forecasts
Artificial intelligence (IA) is set to become the most influential disruptive innovation of our time. In the year 2024, we take a look at the predictions and trends that could shape our immediate future. This article explores in detail the major breakthroughs expected in various fields, from personal assistance to education, via the health and video games.
Want to demystify IA for 2024? Order our report now!
AI deciphering
Everything you need to know to integrate AI into your strategy« report (57 pages) + audio version
+ 45min custom consulting (optional)
AI Assistants: Towards Extreme Customization
Adapting to personal needs
The most palpable transformation in 2024 could well be the arrival of’highly personalized AI assistants. These advanced systems will learn from our interactions, adapting to our linguistic preferences and even our lifestyles. The idea is no longer for us to adapt to the tool, but for the tool to adapt to us.
Daily integration and task management
Every day, these assistants will manage tasks from making appointments to managing e-mails and documents stored in the cloud. They will become essential intermediaries, able to solve complex problems with simple voice commands or text.
For content creators, personalized AI will offer tailor-made support for writing scripts, blog posts or questions for podcasts. The ability of these AIs to mimic our style will improve over time, making content creation smoother and more intuitive.
AI assistants will become intelligent secretaries capable of automating a wide range of tasks. They will be indispensable in our daily lives, both professionally and personally. We'll see an explosion in use cases for ultra-personalized AI assistants.
The AI Video Generation Revolution
The quality of AI-generated videos will take a spectacular leap forward in 2024. It will be increasingly difficult to distinguish an AI-generated video from one filmed with a camera. The realism will be breathtaking.
From experimentation to maturity
The year 2024 is heralded as the era of maturity for AI-generated videos. Models such as Stable Video or Pika 1.0 have already demonstrated their potential by generating high-quality clips. Experts, including Andrej Karpathy, predict a future in which these models will equal, if not surpass, human video production.
Quality improvement and generation longevity
By 2024, fine detail and movement will approach photorealism. Only experts will still be able to detect the «AI touch».
Not only will we see an improvement in video quality, but also in the length of the clips generated. The aim is to move from simple clips to true multimedia productions, increasing the possibilities for use in various sectors, from education to entertainment. It will not yet be possible to generate a complete episode of a TV series, but long scenes will be possible.
Impact on the content market
These advances will have a profound impact on the content market. Video creators, marketers and even educators will be able to produce content in a more efficient and personalized way, redefining digital content creation.
AI videos will be a revolution for many content creators, saving them precious time. They will also enable anyone to bring their ideas to life. However, their malicious uses, such as disinformation, will remain a major challenge.
In the video example below, Studio Blackthorns tried its hand at making a video trailer by coupling different AI tools such as GPT-4, Midjourney, Dall-E-3, Eleven Labs and Runway ML.
AI in Education: Towards Tailor-made Teaching
Individualized learning
AI will completely transform education by personalizing it for each student. Instead of a rigid one-size-fits-all system, students will have an AI mentor who adapts perfectly to their learning style.
AI will transform education by making learning deeply personal. Educational systems will be able to adapt to each student's visual, auditory or kinesthetic learning styles, offering a more engaging and effective educational experience.
Educational AI on a global scale
This approach will revolutionize access to education, especially in developing countries. AI as a personal tutor will democratize knowledge on a global scale.
Bill Gates stressed the importance of personalized AI tutors. AI tools in education, which are currently in the pilot phase, could be revolutionary by adapting to learners' individual needs. This technology could be the key to more accessible and inclusive education.
AI and the Healthcare Sector: Diagnosis and Treatment
Faster medical diagnosis
AI will significantly improve medical diagnostics. Thanks to computer vision and diffusion models, healthcare professionals will be able to identify pathologies more quickly and accurately. This increased accuracy will have a positive impact on treatment and patient management, offering better quality of care and potentially better health outcomes.
AI as a decision-making tool
Another major advance is the integration of AI into medical decision-making processes. Healthcare professionals will be able to enter symptoms into advanced AI-based systems and receive potential diagnoses based on vast medical datasets. This approach promises to improve diagnostic accuracy and provide invaluable support in the treatment of complex diseases.
AI in drug discovery
AI's ability to identify correlations and associations unnoticed by humans will transform pharmaceutical research. AI models, fed by massive data on chemical compounds and biological reactions, will accelerate the discovery of new drugs and vaccines. Although bringing them to market may take time due to strict regulations, AI is set to become a key player in the fight against disease.
Finally, AI will personalize treatments and precision medicine. By analyzing each patient's genetic and medical profile, it will recommend the best individual therapeutic options.
AI and Video Games: Immersion and Creativity
More realistic NPCs thanks to AI
The world of video games will see a significant breakthrough with the implementation of AI to generate interactions with non-player characters (NPCs). The latter will be able to conduct unique, contextual conversations thanks to sophisticated linguistic models, significantly enriching the gaming experience.
AI-generated art and game production
AI-generated game art will accelerate the creation of new titles, allowing studios to focus on designing captivating game mechanics and narratives. However, this ease of access could also lead to market saturation by inferior games, posing challenges in terms of curation and quality.
The impact of AI on game design
The accessibility of tools such as GPT-4, Midjourney and Stable Diffusion is transforming the video game industry. The democratization of AI-driven game creation is encouraging many aspiring developers to take the plunge, even if it means a proliferation of less refined games on distribution platforms.
The rise of IA Influencers
With the rapid progress of artificial intelligence, a new trend has emerged in 2023: AI influencers. Behind these profiles lie AI models capable of generating hyper-realistic images. In 2024, this trend is likely to accelerate, according to forecasts.
AI influencers generate a lot of engagement on social networks like Instagram or OnlyFans. Thanks to image generators like MidJourney and Stable Diffusion, it's become easy to create consistent virtual characters. Models are evolving, making it possible to generate the same person in different outfits. Some AI profiles have tens of thousands of subscribers.
The financial appeal is undeniable. Behind these fake profiles lie marketers who monetize through partnerships or paid subscriptions. The line between the real and the fake is becoming blurred. In 2024, this trend is likely to accelerate, with AI profiles becoming ever more realistic thanks to technological advances. The ethical debates surrounding this practice promise to be lively.
Robots gain in autonomy and versatility by 2024
The year 2024 is set to mark further advances in robotics, making robots more autonomous and versatile. According to forecasts, humanoid robots in particular will become more powerful.
Companies like Boston Dynamics or Tesla demonstrated bipedal robots capable of autonomous movement without human intervention. LG develops a robot capable of monitoring a home in the absence of its occupants.
These advances point the way to real-world applications. Robots could replace humans for dangerous and repetitive tasks. They will also be more versatile, capable of interacting dynamically with their environment.
We can expect to see more robots in industry, logistics warehouses and public places by 2024. Their autonomy and learning capacity are constantly improving, opening up new uses for robotics.
Autonomous vehicles are one step closer to reality in 2024
In 2024, predictions point to decisive advances for autonomous vehicles. After several years of testing, large-scale deployment seems to be drawing closer.
Autonomous cab services such as Cruise and Waymo are already offering driverless rides in some American cities. Tesla has also demonstrated its fully autonomous driving system. Even if it remains imperfect, it represents a definite step forward.
We can expect to see more and more autonomous shuttles at airports or on specific routes. Autonomous driving on freeways should also soon become a reality. However, total autonomy in urban environments still seems a long way off.
Whatever the case, experts believe that 2024 will mark a decisive turning point. Autonomous vehicles are on the way out of the laboratories and into our daily lives, profoundly changing our relationship to mobility.
Debates surrounding open source and closed AI models will intensify
The year 2024 is likely to see intensified debate around open source and closed AI models. These two approaches clash on ethical and practical issues.
Closed models such as GPT-4 are developed by major technology companies. They offer more guarantees about the purpose of use, but raise questions about data neutrality and confidentiality.
Conversely, open source models such as the French from chez Mistral AI allow everyone to contribute. They limit bias, but can also allow unethical use by bad actors.
The question of computing power also arises, as open source models require more computing power. Experts predict that this debate between open source and closed source will dominate the year 2024.
Deepfakes will explode during the 2024 US elections
The year 2024 marks the presidential elections in the United States. According to predictions, this election period will be marked by a proliferation of deepfakes. These hyper-realistic fake videos will sow doubt among voters.
Thanks to advances in AI, it has become easy to generate fake videos of candidates. You can make them say or do things they've never said or done. Google is trying to limit the impact by restricting election queries on its AI tools.
But open source technologies and other AI platforms make regulation very difficult. Experts fear that voters will no longer be able to tell the difference between what is true and what is false. This dissemination of false information could weigh on the ballot and reinforce mistrust in the democratic process.
The 2024 US elections are therefore likely to see an intensification of deepfakes. Candidates and voters alike will need to be extra vigilant in the face of these ultra-realistic misleading videos.
A word of advice for 2024: put your critical faculties to the test and stop taking what you see on the Internet at face value!
The rise of augmented reality and virtual reality in 2024
Visit augmented reality (AR) and the virtual reality (VR) are set to experience a major boom in 2024, according to forecasts. These immersive technologies will become more accessible to the general public.
The year 2024 should see the launch of Apple Vision Pro, a high-end VR headset. This event could give a decisive boost to the entire sector. Other players such as Meta and Sony are already offering increasingly high-performance devices.
We can expect to see multiply the concrete applications of AR and VR in entertainment, education, communication and vocational training. 5G and the miniaturization of components will also help democratize these technologies.
The year 2024 seems to be the year of maturity and accessibility for immersive metaverse technologies, which are poised to revolutionize our relationship with the digital world. Their growth among the general public seems unstoppable.
AI and Copyright Issues
Upcoming legal battles
The AI field will be marked by major legal issues in 2024, particularly in terms of copyright. Tools such as ChatGPT are posing challenges to traditional industries, triggering lawsuits and debates about the necessary reform of copyright in the AI era. Late 2023, the «New York Times» sued Microsoft and OpenAI, creator of ChatGPT, for copyright infringement.
Questioning the concept of copyright
The concept of copyright will come under scrutiny, as AI challenges the foundations of intellectual property. AI models, capable of creating content inspired by existing works, are forcing us to rethink the way we protect and share intellectual creations.
Balancing innovation and protection
It is crucial to find a balance that encourages innovation while protecting creators. The judicial and legislative debates of 2024 will play a decisive role in redefining copyright for the AI era, with the hope of achieving fair solutions for all stakeholders.
YOU want more? Read the rest of our report now!
AI deciphering
Everything you need to know to integrate AI into your strategy« report (57 pages) + audio version
+ 45min custom consulting (optional)
A decisive year for AI
The year 2024 promises to be a pivotal time for artificial intelligence. AI's technological advances, practical applications, and ethical and legal challenges will shape our future in unprecedented ways. The trends and predictions suggest profound transformations in many fields, but they also underline the need for in-depth reflection on the societal implications of these technologies.
As professionals, creators, educators or caregivers, our understanding and adaptation to these tools will define how we integrate AI into our lives. It is therefore essential that we remain informed and engaged in the dialogue around the evolution of AI, so that its potential is harnessed responsibly and to the benefit of all.
The promise of AI in 2024 is that of a world where technology and humanity move forward together, opening the door to hitherto unexplored possibilities.
This article has been written with the intention of providing an informed and detailed overview of the advances expected in AI for 2024, based on verified and up-to-date information. As we move forward into this defining year, let's stay alert to the innovations that will continue to emerge and shape our shared future with artificial intelligence.
FAQ