Pastis 1811 is a truly traditional Pastis, produced by macerating and distilling (under controlled temperature) various carefully selected seeds and plants (wormwood, mugwort, gentian, liquorice, star anise...). The challenge of rebranding this bottle and its packaging lay in the fact of mixing old-fashioned tradition and modernity. Indeed, a quasi-anachronic visual identity had to be designed, reconciling the Napoleonic era and our modern times.
→ Website : Pastis 1811®
Our approach was to produce various graphics relating to the Napoleonic era, using strong visual assets and symbols. In this sense, we used the coat of arms of the Bonaparte house with the imperial eagle, but also emblems of horses, hats and bees.
For the color palette, we focused on earthy/orange colour as well as a monochrome of Mediterranean blues, a region often assimilated to the consumption of Pastis in France.
Created in 1811, the Distillerie Lemercier Frères is one of the oldest family distilleries in France.
The box of this Pastis borrows the same graphic codes as the label and back label. In terms of finishing, we opted for a gold hot foil stamping for the imperial side as well as a light embossing to highlight the coat of arms and texts.