Pastis 1811
The story
Le Pastis 1811 est un véritable Pastis traditionnel obtenu par distillation et macération de diverses graines et plantes. Le challenge du rebranding de cette bouteille et de son packaging résidait dans le fait de mêler tradition d’antan et modernité. En effet, il fallait concevoir une identité visuelle quasi-anachronique, conciliant l’époque napoléonienne et notre époque moderne.
→ Website : Pastis 1811®
Services provided
- Research & Strategy
- Rebranding
- Packaging Design
- Photography
Results
- → Pastis 1811 has been promoted on the Packaging Of The World website.
- → Gold Medal Spirits Selection, Concours Mondial de Bruxelles (Plovdiv Bulgaria) 2018
- → Gold Medal at Inside Food And Spirits Competition, 2018
- → Silver Medal at Inside Food And Spirits Competition, 2017
- → Gold Medal at IWSC London, 2017
Graphic Design
Our approach was to produce various graphics relating to the Napoleonic era, using strong visual assets and symbols. In this sense, we used the coat of arms of the Bonaparte house with the imperial eagle, but also emblems of horses, hats and bees.
For the color palette, we focused on earthy/orange colour as well as a monochrome of Mediterranean blues, a region often assimilated to the consumption of Pastis in France.
Created in 1811, the Distillerie Lemercier Frères is one of the oldest family distilleries in France.
Packaging Design
A traditional aperitif
The box of this Pastis borrows the same graphic codes as the label and back label. In terms of finishing, we opted for a gold hot foil stamping for the imperial side as well as a light embossing to highlight the coat of arms and texts.
Scope of work
Brand Identity
- Refonte de l’étiquette et de la contre-étiquette du Pastis
- Packaging Design
Creative production
- Product Photography