Garden Party

The story

Cucumber, beetroot, carrot, celery, olive, basil, thyme...
A complete range of vegetable or herb distillates that is not lacking in vitamins and colour. Titrating at 69% vol., this brand new range brings the little green touch to the most audacious cocktails.

Le challenge : positionner cette nouvelle gamme de distillats de légumes et plantes comme leader sur le marché des spiritueux et de la mixologie.

→ Website : Garden Party®

Services provided

Cocktail composition with Thyme Garden Party Liqueur

The outcome

Just like Pvrple Gin, ce projet de brand creation a nécessité un large panel de prestations de communication. Entre autres, la création de l’identité visuelle complète de la gamme Garden Party (Logotype, Ressources visuelles, Packaging design, Étiquettes, Supports marketing…) mais aussi le déploiement de la marque sur les réseaux sociaux (Photographie, Activation, communication Instagram).

  • → Coup de Coeur Créative France Award by Business France in 2016
  • → Trophée Alsace Innovation en 2016
  • → Selected for SIAL Innovation 2016

I was asked to design the entire design of Garden Party sprays and liqueurs. After creating a harmonious, plant-based logo, I was asked to create the graphic identity for the fragrance/aromatic names and then to adapt them for the different cocktails.

Garden Party Logo
Perfumes visual identity

Creation of a series of labels for the 2 distinct ranges: sprays and liqueurs.

Label Basilic Garden Party
Label Dried Tomato Garden Party
Garden Party Eau-de-Vie range

With its bucolic accents, Garden Party is a true invitation to freshness!

Craft brochure with leaflets
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box

Photography

Country shots

A photo session was carried out with the aim of setting up a solid image bank of the Garden Party range and its cocktails.

Content creation
Social media

A touch of green for Facebook and Instagram

In order to better cover social networks, we have set up a series of posts with beautiful images of Garden Party products. The square format specific to Instagram was favoured for a greater visual impact towards followers.

Garden Party,
an innovation for the taste buds!

Behind
the scene

Some backstage shots of the photo shoot at the Vienna Pyramid.

Lucas and Pierre the bartender, in action.
Sony A7RII

Scope of work

Brand Identity
  • Creating the Logotype
  • Creation of the visual identity of the brand
  • Label & packaging design
  • Brochure production
Photography
  • Custom On-Site Photography

Related Articles

    FR EN