Ikigai, Japanese beer
The
concept
Ikigai (生き甲斐) is a Japanese concept that means "a reason for being." Iki meaning "life; alive" and kai meaning "effect;result;benefit;". Depending on the region, the concept can have different meanings. Studio Blackthorns focused on the following sentence found on Wikipedia : « bîru ha watashi no ikigai desu "meaning "beer is my lifestyle." Our goal was trying to design a beautiful and modern range illustrating this interesting concept.
Services provided
The challenge
The challenge for this project was to design two different versions of this Happoshu beverage: a low-malt beer version and an alcohol-free one.
This graphic work is part of the challenge that Blackthorns has set itself for 2020: design 366 cans of spirits and non-alcoholic beverages.
Publications
- → Featured on World Brand Design
- → Featured on packagingoftheworld.com
Graphic design
Les deux déclinaisons de cette bière japonaise présentent chacune une forme organique aux dégradés gracieux et modernes. Sur la version foncée, nous pouvons remarquer un cercle connotant quelque peu le drapeau du Japon. Pour la canette blanche, le cercle s’est percé et la forme se diffuse tel un fluide. Un traitement graphique différent a été appliqué à la canette 330 ml afin de mieux appréhender l’espace disponible sur le petit format.
Scope of work
Packaging Design
- 500ml and 330 ml can design
- Concept realization for a Japanese Happoshu
- 3D Rendering
