Baie Bleue Liqueur
The story
Baie Bleue est une liqueur travaillée à partir d’infusion de bluets des Vosges, d’infusion de cerises et d’un trait de Kirsch de Fougerolles AOC. Anciennement dénommée « Délice du Chalot », la distillerie Coulin a souhaité retravailler l’image de cette liqueur apéritive dans le but d’élargir sa cible et d’honorer la richesse du patrimoine régional des Vosges. Le challenge fut de réaliser la refonte de l’brand identity de la bouteille afin d’en faire un produit phare de la distillerie.
→ Website : Baie Bleue Liqueur
Services provided
- Research & Strategy
- Rebranding
- Packaging design design
- Product photography
The approach
Although it is a fairly low mountain range, the wet and cold Vosges climate is often compared to the Scottish climate. The Baie Bleue liqueur is made from local products and harvested in the Val d'Ajol, at an altitude of over 600m. Therefore, the idea for the redesign of the label was to work on a visual evocation of this mountain freshness. So, in collaboration with the distillery, we have chosen to highlight the nature/purity side of the mountains and this beautiful region. So we used a cold tones colour chart to get closer not only to the colour of the bluet but also to connote this inherent freshness of the product.
A few printing effects have been implemented on this new label, namely the use of thick, soft-touch paper, the embossing of the name and the irregular cut-out of the label reminding us of the mountain landscape.
Baie Bleue can be enjoyed neat, on ice and even in pool mode, as an aperitif!
A delicate aperitif
In order to be consistent with the new identity, we were asked to design the box of this liqueur. We extended the use of this blue watercolour on the whole packaging by adding a few text boxes, allowing you to learn more about the product.
Scope of work
Brand Identity
- Label Design
- Packaging Design
Creative production
- Product Photography
