Pvrple Gin

The Story

Pvrple Gin® is a Gin from the distillation of several plants and seeds. For this mission, Grandes Distilleries Peureux wanted to focus the’visual identity under the sign of rock, without forgetting the glamorous touch associated with the product.

→ Website : Pvrple Gin®

Services provided

Discovery & Strategy
Branding
Packaging Design
Activation
Creative production

The outcome

The launch of this new brand de gin was accompanied by the implementation of a communications plan and an off-line and on-line communications campaign to raise the brand's profile among professionals and the general public. We then developed brand awareness.

→ Pvrple Gin has been promoted on the site Packaging design Of The World
→ Broadcast on Le Point Magazine and in the written press
→ Bronze Medal at the London Spirits Competition, 2019
→ Silver Medal at Inside Food And Spirits Competition, 2018
→ Bronze Medal at IWSC London, 2018
→ Gold Medal at the Inside Food And Spirits Competition, 2017.

Films that rival the greatest directors... Simply brilliant.
Elodie N. - Manager Marketing & Communication , Groupe Peureux

Creative production

Glamour-oriented video commercial

In addition to the custom on-site photography, we shot some footage to edit a black and white video advertisement for the product. The idea was quite simple: the model walks in Parisian places, she lives, she smiles, she looks at the camera, all with this rock attitude to give contrast to the final cut. The result looks like a typical perfume commercial.

Photography

A French gin under the sign of rock

For this photo shoot, we went to different places in Paris trying to capture the essence of these two worlds: a rock attitude in urbex spots but also the charm and glamour of an elegant Parisian wearing a perfecto and a black dress. The idea was also to bring a touch of pink, reminiscent of the colour of the Gin.

My Pvrple Gin.

Packaging Design

A tattooed packaging

Competition is fierce in the world of spirits, This is particularly true of the booming gin market. Pvrple Gin comes position yourself with a resolutely rock and glam touch. Grandes Distilleries Peureux gin is distinguished by the incorporation of Griottines in his spice blend. The challenge of this packaging creation was to bring out the "Pink & Trash" side of this product as well as the use of morello cherries as a key ingredient.

The idea of tattooing the entire bottle and its packaging came quite naturally. A long work of research was carried out in order to develop a whole aesthetic for the product: sea stars, doves, banners, cherries, gothic writing, cherry blossoms, waves of Japanese inspiration.

The final result was the creation of an original 500 ml bottle entirely engraved. On the packaging side, we created a beautiful black case on which several printing effects are superimposed: varnish, pink hot foil and embossing.

Elements Packaging design Pvrple Gin — Graphic work on the sides of the packaging

Modelisation packaging Pvrple Gin — 3D modeling of the bottle and packaging

Template Packaging design Pvrple Gin — Packaging template before printing

Social media resources

Pvrple Gin on Instagram

Once the visual assets and tones created, it was time to socialize! Pvrple Gin turned to Instagram to expand its community and reach a young and trendy target audience. Here are some posts and vertical videos, optimized to benefit from a maximum of engagement.