Pvrple Gin

The Story

Pvrple Gin® est un Gin unique, issu de la distillation de plusieurs plantes et graines. Pour cette mission, les Grandes Distilleries Peureux ont souhaité axer l’visual identity under the sign of rock, without forgetting the glamorous touch associated with the product.

→ Website : Pvrple Gin®

Services provided

Discovery & Strategy
Branding
Packaging Design
Activation
Creative production

The outcome

Le lancement de cette nouvelle brand de gin a été accompagné par la mise en place d’un plan de communication et d’une campagne de communication off-line et on-line pour faire rayonner la marque auprès des professionnels et du grand public. Nous avons ensuite développé la notoriété de la marque.

→ Pvrple Gin a été promu sur le site Packaging design Of The World
→ Broadcast on Le Point Magazine and in the written press
→ Bronze Medal at the London Spirits Competition, 2019
→ Silver Medal at Inside Food And Spirits Competition, 2018
→ Bronze Medal at IWSC London, 2018
→ Gold Medal at the Inside Food And Spirits Competition, 2017.

Films that rival the greatest directors... Simply brilliant.
Elodie N. – Directrice Marketing & Communication , Groupe Peureux

Creative production

Glamour-oriented video commercial

In addition to the custom on-site photography, we shot some footage to edit a black and white video advertisement for the product. The idea was quite simple: the model walks in Parisian places, she lives, she smiles, she looks at the camera, all with this rock attitude to give contrast to the final cut. The result looks like a typical perfume commercial.

Photography

A French gin under the sign of rock

For this photo shoot, we went to different places in Paris trying to capture the essence of these two worlds: a rock attitude in urbex spots but also the charm and glamour of an elegant Parisian wearing a perfecto and a black dress. The idea was also to bring a touch of pink, reminiscent of the colour of the Gin.

My Pvrple Gin.

Packaging Design

A tattooed packaging

La compétition est rude dans le monde des spirits, notamment dans le marché des gins qui est en plein essor. Pvrple Gin vient se positionner parmi ses confrères avec une touche résolument rock et glam. Le gin des Grandes Distilleries Peureux se démarque par l’incorporation de Griottines in his spice blend. The challenge of this packaging creation was to bring out the "Pink & Trash" side of this product as well as the use of morello cherries as a key ingredient.

The idea of tattooing the entire bottle and its packaging came quite naturally. A long work of research was carried out in order to develop a whole aesthetic for the product: sea stars, doves, banners, cherries, gothic writing, cherry blossoms, waves of Japanese inspiration.

The final result was the creation of an original 500 ml bottle entirely engraved. On the packaging side, we created a beautiful black case on which several printing effects are superimposed: varnish, pink hot foil and embossing.

Elements Packaging design Pvrple Gin — Graphic work on the sides of the packaging

Modelisation packaging Pvrple Gin — 3D modeling of the bottle and packaging

Template Packaging design Pvrple Gin — Packaging template before printing

Social media resources

Pvrple Gin on Instagram

Once the visual assets and tones created, it was time to socialize! Pvrple Gin turned to Instagram to expand its community and reach a young and trendy target audience. Here are some posts and vertical videos, optimized to benefit from a maximum of engagement.