Griottines
The story
Macerated in Liqueur and Kirsch, Griottines command respect and bring glamor to the world of spirits. Their red presentation box symbolizes seduction, French chic and also the temptation of a moment of happiness around delicious delicacies.
Several branding design (graphic design, packaging, photography, video editing) were carried out to make the brand even more refined and resolutely modern. The challenge? To develop a strong, lasting brand identity.
→ Website : Griottines®.
Services provided
- Research & Strategy
- Packaging Design
- Brand Identity
- Creative production
Every short films produced by Studio Blackthorns allowed us to empower our brand in a modern and compelling way while respecting our identity.
Elodie Naslin, Marketing Director - Grandes Distilleries Peureux
Custom on-site Photography
Flirting with the Eiffel Tower
Paris, the Eiffel Tower, symbol of France... What better place to showcase the famous little cherries macerated in Kirsch and make it a world reference?
For this one-day photo shoot, we booked a room close to the Champ-de-Mars with a magnificent view over Paris and the Eiffel Tower. We took advantage of the low-angled lights at the end of the day, the nice summer sunset and the glitter of the Eiffel Tower at nightfall.
During this day, other photos were taken for various brands owned by Grandes Distilleries Peureux, including the Williams Pear Liqueur Golden Eight.
Griottines bring a touch of glamour to the world of spirits.
Creative production
Photography and video editing
Studio Blackthorns wrote and directed Griottines commercial. Scriptwriting, directing, video editing and post-production were implemented by the creative studio to bring this black and white short film to life.
This video is, in a way, the sequel to the video " Unforgettable Rendez-vous " which was made to promote the liqueur Golden Eight.
Packaging Design
Parfait Griottines is one of Grandes Distilleries Peureux's best-sellers. This product is available in numerous wine shops throughout France, including Chez Nicolas. That's why, to imagine the redesign of the jar's label as well as creating a box for it was a major challenge.
POSM
We also worked on big size formats to decorate their stand for the famous Lyon Wine and Spirits Show: Sirah 2019
Event Photography
Photography for the World Pastry Cup
On the occasion of the 30th anniversary of the World Pastry Cup at Sirha 2019, we have been authorized to take some pictures of the Griottines served as an aperitif at the Gala Dinner of the event. A luxurious decor at the Sucrière (Lyon, FR).
Product photography
Photo shooting at GĂ©rardmer Grand HĂ´tel
GĂ©rardmer Grand HĂ´tel welcomed us around its magnificent bar in order to capture some pictures of the Griottines and their beautiful transparent red packaging. For this photo shoot, the goal was to convey the idea that Griottines product can be consumed in a glass of Champagne.
Scope of work
Photography
- Custom on-site Photography
- Product Photography
- Event Photography
Creative production
- Scriptwriting
- Storytelling
- Video Capture
- Video Editing
- Post-Production
- Social Media Activation
Brand Identity
- Packaging and label design